In this chapter, we examine the role of Discourse Studies in social media
disinformation research. While currently underrepresented, Discourse
Studies can provide key insights into why disinformation gains traction
through credibility building, tapping into existing political narratives and
stereotypes. Discourse Studies, we argue, can also bring much-needed
attention to the constitutive role of antagonism in disinformation and to
the connection between political practices, power relations and platform
designs; aspects that are often overlooked. Drawing on three empirical
cases – revolving around the Russian Internet Research Agency, fake
Muslim Facebook pages and far-right conspiracy theories disguised as
tabloid news – the chapter aims to provide a clearer view on the application
of Discourse Studies (in its various forms) to disinformation.