The question of meaning is central to the human being. So why should coaching be reduced to objectives and performance? It seems important to soften the current social discourse that forces individuals to self-discipline and can lead to depression, self-doubt, burn-out and stress. Making meaning is seen as one of the most important ways of enabling depth in the coaching dialogue. Three approaches to creating meaning in coaching are presented. These take their starting point in: (1) subjective experiences, (2) narrative-collaborative practice between the clients, and (3) a joint reflection on values.